🪶 Nonprofit Marketing Platform (In Progress)

Overview

Feathr helps nonprofits and associations run and report on integrated marketing campaigns with easy-to-use advertising, email, and digital engagement tools.

Role: UI/UX Designer
Platforms: Desktop Web
Timeline: May 2023 - Current

As the first designer on the product team, my role is to build and maintain a Figma design system while also working on features and collaborating with engineers and product owners.

I am responsible for designing and developing features that meet the needs of users, as well as ensuring that the product is visually appealing and easy to use. Additionally, I work closely with the development team to ensure that the designs are implemented correctly and meet the necessary requirements.

The Before

  • Lacking hierarchy

  • No Figma files

  • Inconsistent icon styles

The "In Progress"

Established a component library in Figma
Defined primitives include:
  • border-radius

  • colors

  • shadows

  • spacing

  • typeface

  • widths

The After

With multiple projects still in the works and introducing new features constantly, there never truly is a "finished" state. The goal is to remain iterative and constantly make improvements to the product including accessibility and user experience enhancements.