🪶 Nonprofit Marketing Platform (In Progress)
Overview
Feathr helps nonprofits and associations run and report on integrated marketing campaigns with easy-to-use advertising, email, and digital engagement tools.
Role: UI/UX Designer
Platforms: Desktop Web
Timeline: May 2023 - Current
As the first designer on the product team, my role is to build and maintain a Figma design system while also working on features and collaborating with engineers and product owners.
I am responsible for designing and developing features that meet the needs of users, as well as ensuring that the product is visually appealing and easy to use. Additionally, I work closely with the development team to ensure that the designs are implemented correctly and meet the necessary requirements.
The Before
Lacking hierarchy
No Figma files
Inconsistent icon styles
The "In Progress"
Established a component library in Figma
Defined primitives include:
border-radius
colors
shadows
spacing
typeface
widths
The After
With multiple projects still in the works and introducing new features constantly, there never truly is a "finished" state. The goal is to remain iterative and constantly make improvements to the product including accessibility and user experience enhancements.